Is Apple turning its back on photographers?

The perennial Apple Aperture or Adobe Lightroom question takes a detour down philosophy lane

Perhaps I should stick to photography...

I've been thinking about this article for a very long time; I've been using both pieces of software for a while, and I think I've now conclusively made my choice: Adobe Lightroom it is.

There are a couple of subjective reasons for that; Ultimately, I prefer the workflow tools offered up by Lightroom over those built into Aperture, and I like how well-integrated Lightroom and Photoshop CS5 are, for the times when I need editing that's beyond Lightroom's very capable hands.

Apple always had the edge over Lightroom when it comes to pricing; but back in January, Apple took out their machetes and slashed the price even further: the price of Aperture plummeted from $199 to £78.99 (when purchased via the App Store), whilst Lightroom is still retailing at $299.

So, it becomes very hard to recommend one piece of software over the other: They are both capable, and they both have their flaws. The price difference may sway some people (and PC users are out of luck altogether; no Aperture for Windows...), but ultimately, I think the question is very different indeed.

Apple doesn't care about its professional users.

fcp_bombs.jpg

For various reasons, I've been reading and learning more about the film and TV industry  (What? Pictures? That move? I can barely get one photo per hour right, never mind 24 pictures per second. You must be out of your mind), and they've been burned by Apple several times now.

You may have spotted the phenomenal backlash recently when Apple launched their new Final Cut Pro, which set the film industry a-bristle. Instead of having two versions of the software; Final Cut Express for the 'prosumer' market and Final Cut Pro for the, well, 'pro' market, they consilidated the software packages back into one. For Express users, that was pretty good news, because for not-a-lot-of-extra-money, they got a lot of extra functionality.

Professional users, however, were not so lucky. Conan O'Brien's editors got a minute of prime-time to whine about the software, and both the app store reviews and the professionals have trashed it for being a monster-leap backwards. The  reviewers for the mainstream media, however, generally reviewed it quite favourably. The message is clear: It's still one hell of a capable software editing package, but it's no longer fit for purpose for professional use.

apple_shake.jpgIf this was an once-off occurrence, we might have forgiven Apple, but it isn't. There was another piece of software that was of extreme importance; again to the film industry. Shake was aimed squarely at the professional market, and was used for visual effects and compositing - that is, putting the different pieces of digital footage together into a single frame. You know; adding explosions, and adding backgrounds to shots, that sort of thing.

When Apple announced they were unceremoniously closing the doors on Shake, it shook up the market - several huge film productions - multi-million dollar projects - were completely relying on Shake to get completed. To this day, there are special effect studios who had their tools so deeply integrated with Apple's software that they haven't been able to disentangle themselves; including playing an important role in Weta's production of the blockbuster Avatar, for example. And this despite the fact that the last version of the software was launched in November of 2008 - that's 3 years ago. I'm willing to bet that most of us don't run any 3-year-old software, never mind one of the most popular entertainment industries in the world.

The other big entertainment industry - the music business - also have a software package covered by Apple; Logic Pro. The rumour mill is already spinning that the current version of the software (which was launched in July of 2009) is about to receive an update, reportedly labelled Logic Pro X. Perhaps predictably, current Logic Pro users are already in fear about what Apple might be doing to their beloved piece of software.

But, can't you just use the old software instead?

win311logo.gifOf course, a simple counter-argument to all of the above is "if you don't like the new software, why don't you simply not upgrade"? It is true that this is a workable solution for a while, but the truth of the matter is that software slowly loses its lustre over time: Competitors will bring out features and technology that doesn't exist in the old versions of the software, and without the updates, your software cannot benefit from technology advances that happen in the meantime.

Worst of all, 'unsupported' software is just that - unsupported. So, if something should go horribly wrong with your files, and you are unable to figure out what is going on, nobody is able to help you: A simple query will be deflected with "What version of the software are you using". If your answer is "an old version", then they won't help you. And rightly so, I think: If you call up a web developer today to tell them their site doesn't look right in Internet Explorer 7, the only appropriate answer, in my opinion, is "Why are you using a piece of software that was introduced in 2006, and has been obsolete since 2009"?

Er, aren't we meant to be talking about photography here?

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So what does all of this got to do with photography? Well, when Aperture was first launched back in 2005, it was seen as a bit of a curious beast. Taking a look now at the news around its launch, it's funny to see how news writers couldn't quite make sense of it. http://bit.ly/nUSQox . For one thing, it cost a whopping $499, and it was aimed squarely at professional photographers. Six years ago, it made sense, when Apple were still the underdog; the go-to brand for graphic designers and photographers alike.

Steve Jobs may well have saved Apple when they were at the brink of bankruptcy, against all odds. However, things have changed a lot in Cupertino since then. From being a fringe hardware manufacturer, they've gone well and truly mainstream: iPods, iPhones, Apple TV, the iTunes music store, not to mention the billions and billions of applications sold for iOS devices like the iPhone, iPod Touch and iPad.

screen_shot_2011_09_20_at_211205.jpgIt's hard to imagine any company that is more mainstream than Apple these days; and the software the company is releasing is reflecting that. Instead of innovating, developing and launching industrial-grade tools for professional users, Apple are ramming home their 'simplicity' approach to things. Which is lovely if you are my mother, but not so much if you are a professional artist of any sort.

Apple are making powerful tools more available to the mainstream, which is a good thing for their stockholders: Obviously, it's better to sell a million copies of a piece of software at $80 per copy, than it is to sell fifty copies at $499. What does appear to be the case, however, is that the accountants have taken over the asylum at Apple, and that software engineers are no longer allowed to push the envelope onwards and upwards.

If you ask me, it's only a matter of time before Aperture starts looking more like iPhoto than a professional piece of photo editing software.

As much as I love Apple, I simply don't trust them not to turn their back on me, the professional photographer, and turn instead to the other 200 people who live in my block of flats. After all, why should they bother selling me one copy, when they can sell them two hundred?

So where does that leave Adobe?

If there's one thing you could never accuse Adobe of, it is to simplify their software. Lightroom will, over the coming years, undoubtedly slowly grow out of control with more and more features and more and more bloat. However, as professional photographers, I think we can handle the occasional hardware upgrade to cope with the additional load it'll put on our computers. As a professional, I can trust Adobe to leave all the tools where I need them; right at my fingertips.

And for that 1400-word reason, I'll stick to Adobe Lightroom for the foreseeable future.


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Comments

Tim

Yep, that's a long reason, but I know exactly the kind of mental baggage / impression you've built up about apple products.

Can't say I blame you on these grounds - I've recently had such a hell of a time with OS X Lion, TimeMachine, DxO Optics Pro and Photoshop, that I'm minded to abandon paying for bug-ware altogether. The working-out in this logic is that the open-source world now has Lightroom sewn up, in terms of both organization, exports and image-quality (we now have AmaZe demosaicing and more noise-reduction and sharpening algorithms than you can shake a mouse at; truly, if it's IQ you want, you don't want ACR). I'm at a stage where the extra little fiddly bits that Adobe makes easy do not justify the costs; if I didn't have CS5 already, I wouldn't be buying it new today.

There can be no doubt, Apple has turned their backs on professional photographers quite a time ago.

A simple example amongst countless other issues: As of OS X Lion, Aperture can no longer find referenced images on network drives (i.e., a workflow which many professional photographers use every day). The issue has been known for months now, and – of course – there's no official reply from Apple if they even have the intention to fix it.

In the Aperture support forum, there's the usual mixture of conversational therapy ("I'm so glad we all talked about this useless piece of software we can no longer use"), dangerous half-truths ("a friend of a friend of a friend told me they're working on it") and Apple-apologism ("it has never worked for a friend of a friend of a friend of mine, and that's what Apple intended in the first place, because they never said that it would work"). It drives people crazy.

If this were Adobe, we'd have gotten an official message from any of the Lightroom developers within days. But no. It's Apple. Non-commitment, non-conversation, non-nothing... and they do this with nearly all issues; and I guess, they'll have to learn the hard way that they can't treat professionals like that.

Kind regards,
Stephan
http://massenbelichtungswaffen.de/

Preferences aside, this is a hack article. Comparing video tools to photo tools in not a valid comparison. Aperture and Lightroom are both fine products with large customer bases. Wherever there's a radical change in a product there's always early adopter issues. The comments about Lion issues are a reflection of this. Why do you think so many large businesses don't upgrade to each version of windows (and even those that do wait until SP2)? Projecting FCP changes to Aperture is a reach at best. In addition, as I understand it, Apple has released (or is about to release) an update to FCP that addresses many of the complaints of the latest version. Further, the old software didn't stop working (did it?). This is the first article i've ever read on this site and likely my last.

JVH

Who ever wrote this article MUST BE a Windows OS a nutshell ...

APPLE Rock's as simple as that ... !

As much of an innovator as apple is, I must agree that they will be behind adobe with photo/video editing. Its not their core competence and I would expect them to simply take the adobe ideas and implement them later. Apple has too much on its plate to worry so much about aperture.

I would rather you got into specifics about features and capabilities than trying to read the minds of Apple executives and engineers.

I don't think you have a leg to stand on with your argument. Everything you mention is pure speculation. You don't really know what Apple's intentions are with regard to Aperture and the evidence you cite is based on what they've done with Final Cut Pro X (which they've already addressed in part).

So, there's the challenge: Get specific with the features you think are more useful to professional photographers in Lightroom and which features you think fall short in Aperture. Tell us something more useful than "I prefer the workflow tools offered up by Lightroom over those built into Aperture".

Your basic thesis is that Apple is going to make Aperture less professional by making it more simplistic, when in reality, they have systematically added professional features in every update. Version 1.0 could not brush adjustments or reference files. Version 3.2.1 just released yesterday is loaded with pro features including more brushable adjustments than Lightroom and is vastly more integrated with OS X and iOS than any Adobe product ever will be.

I think there are a few valid reasons why some photographers would choose Lightroom over Aperture. You just haven't figured out what they are.

I especially liked the part when he tries to get back on topic in the section "What does this have to do with photography" and he talks about how popular Apple got.
Was this like a term paper you had to write for school and waited until the last minute to do?

Silly article. I just got back into SLR photography (shot professionally years ago) and I spent some time comparing the two products to decide which best suited my needs.

Seems to me that Lightroom is running along behind playing catchup.

I feel Adobe has been less and less an innovator in recent years. Hell, Photoshop is little changed from years ago, if you ask me.

I'm quite digging Aperture and find that I use the minimal amount of motions so my workflow is well stitched up. I think it's well suited for any pro workflow.

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