Does Canon Listen to Its Customers?

The Canon PowerShot G11 10MP Digital Camera [Amazon] is ready for pre-order. $499.99

Canon G11

Canon G11

There are some seemingly great improvements to the new G-Series camera from Canon that has become a favorite amongst photography enthusiasts and professionals alike. A reduction of mega-pixel count and a few new features should give many photographers reason to think of upgrading.

Features:

* New 10-mega-pixel High Sensitivity System; DIGIC 4 Image Processor

* Bright 2.8-inch Vari-Angle PureColor System LCD plus optical viewfinder

* Wide-angle 5x optical zoom (equivalent to 28-140mm); Canon’s Optical Image Stabilizer

* Improved Smart AUTO intelligently selects from 22 predefined shooting situations

* RAW + JPEG shooting and recording modes; capture images to SD/SDHC memory cards (not included)



Amazon has the full list of highlights. I’ll go over the ones I find notable.

New 10-megapixel sensor coupled with Canon’s DIGIC 4 Image Processor

“The PowerShot G11 employs a newly developed, 10-megapixel High Sensitivity System by combining a powerful CCD sensor and Canon’s DIGIC 4 Image Processor. Thanks to this technological advancement, the G11 is dramatically more sensitive than cameras with identical megapixel counts, and delivers spectacular images with minimal noise. Increased sensitivity demands a higher ISO speed, and the PowerShot G11 delivers with a new maximum setting of ISO 3200. Blur and camera shake are notably reduced for the ultimate in sharpness and clarity.

In addition, a new Low Light mode lets you capture images in an astonishing range of conditions. The camera automatically adjusts the ISO speed from ISO 320 to ISO 12800 in relation to ambient brightness, subject movement and camera shake.”

An improvement in low light performance over industry marketing megapixel count is a huge step in the right direction. Canon seems to have figured out that their customer base for these cameras is informed photographers that won’t fall prey to simple marketing strategies.

“A new Face Self-Timer automatically detects an increase in the number of faces and makes the appropriate adjustments. For instance, to include a photographer’s face in a group shot, there’s no need to rush in. Just put the camera on a stand or tripod, select the Face Self-Timer, and the camera will wait for the photographer’s face to get on-camera before it takes the shot. Motion Detection now tracks moving subjects in a much larger range, and the new Servo AF retains focus on a moving subject after the shutter button is pressed halfway – allowing you to wait for the perfect shot without refocusing. Also, Face Detection and Motion Detection are markedly improved.”

Pretty cool for photographers (like myself) who often find that they aren’t in enough of their own photo albums.

Notably left out

Time-lapse doesn’t seem to be anywhere in the product descriptions and press releases I’ve come across. Did Canon not find that many photographers were still buying G9s because of that one feature?

HD Video

In an age where many camera manufacturers are putting HD video into every camera that they can Canon has opted to leave out the HD in the video capabilities of the Canon G11. So what’s up with that? Perhaps Canon is trying to maintain that gap in features they seem to have always maintained throughout their camera lineup. Don’t forget that they sell video cameras and may not want to marginalize the sales of that department by providing customers with the “all-in-one” solution that the public is clamoring for. The question you should ask yourself is: Do I need HD video?

So what do you think? Did Canon listen to its customers? Is the Canon PowerShot G11 10MP Digital Camera worth the upgrade?

Comments

Anonymous
Anonymous

"Its" not "It's"

Anonymous
Anonymous

This looks like an impressive camera. I have a 5.1MP Sony model at home and it takes great pictures as well. No need for me to upgrade quite yet.

Anonymous
Anonymous

funny, this came up as a related post to the new 1DIV announcement, which makes me think "no!" to this question. Nikon is listening (except stalling on the wide primes) and Canon just keeps on making the pointless APS-H format instead of just offering it as an in-camera crop that would make everyone happy.

Anonymous
Anonymous

Yeah, I keep thinking that Canon will "leapfrog" Nikon again and get back on top with innovation and functionality but they aren't, at least not when the downsides are breakdowns in fundamentals like AF Focus on the 5D Markii.

Still, I'll take Canon glass over Nikkor any day.

Anonymous
Anonymous

You were saying that time lag is not there in this one. I suppose that this shouldn't be the case. If so this will surely make the product a flop.

Anonymous
Anonymous

Yeah, while I haven't had my hands on this camera, I agree that if there is a significant lag that it would hurt sales in the long run for this model camera. They seem to be targeting advanced and pro photographers with this line so the specs do need to be up to snuff.

Anonymous
Anonymous

I love it but I scoured the canon site and it seems that it has also lost its video capability. I’m so glad the twisting screen is back (I had a G2!). I hope it focuses faster than the G10.

Anonymous
Anonymous

Nikon and Canon—appear to be eternally locked in battle—they do the consumer and each other good by keeping product quality neck and neck.

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