Pixiq

One of the keys to success in photography business is looking the part.

Yes…I know we’re all artists to some extent (some more than others) and we all have our own little quirks and such, but it doesn’t suit you well to dress like a starving artist (whether it’s true or not) when you’re trying to pull in business.  This is true whether you’re a weekend warrior, a photojournalist, an artist, or a full time wedding photographer.

Your vision as an artist should help to determine how you dress when you’re meeting with potential clients, agents, art buyers, or shooting a wedding.

We live in a world where perception is everything.  You work in an industry where beauty, vision, or style is what you’re trying to sell.

Rock'n'Roll Star wannabe

The simple truth, is that no one really wants to buy photography from someone who isn’t successful and can’t sell their own beauty and style.

Marketers and advertisers know that people buy from winners.  This is key advice you should pick up on as you are actually a marketer of your photographic services and goods.

Do your best to look like a winner and you’ll have much more success in your chosen field.

If you’re a wedding photographer it would do you well to dress the part.  That may mean anything from a suit to expensive jeans and a stellar shirt for meeting with clients or on shoots.  As an art photographer you may have a quirky or brooding style but either can be dressed up with some minor tweaking when you’ve finally landed a meeting with a gallery owner or have a big show.  The classic little black dress for women can be dressed up or down for almost any occasion.

There are too many variables to go into great detail about how to dress for success as a photographer in your given situation but there’s at least one good tip if you’re struggling with this thought.

Everyone knows someone who has a great sense of style.  It would be well worth your time to take this person to lunch/coffee and ask for their advice.  Maybe they could take you shopping and actually work as a style guru for you.  Allow them access to your cl0set to help you put together outfits and ensembles with the clothes you already have.

As a last resort, when you can’t find someone who’s style and/or opinion you trust, look through magazines that deal with style.  There are tons of them that will help you work within your budget.

Bonus tip: Black almost always works for artists.  It also happens to be quite flattering and slimming for almost everyone!

How do you dress for success?

Photograph Rock’n'Roll Star wannabe by razrez