Finally a useful way to make money off events photography
New site wipes the floor with whatever useless drivel was out there before.
Event photography is many things, but 'easy to make money off' isn't one of them, and it strikes me time and time again that the way most photographers do it, doesn't make much sense.
I recently went on a motocross day, for example; there was a pro photographer there, who sold his pictures on disc or as prints (he had a little colour laser printer set up in a trailer); it works, of course, and with the prices he was charging, I'm sure he was making a decent living, but it doesn't seem like a very efficient way of doing things.

The same thing goes for stuff like high-school sports events, junior-league sports, dance competitions, and more traditional event photography, like parties and weddings etc... The whole mechanic behind having to actually produce the photos and get them to your potential customers is, if you'll forgive my French, and absolute ball-ache.
Doubly incredible, there isn't much in the way of websites out there that make things any easier for you. There are a few companies that embrace event photography, but they make it really work-intensive to actually sell anything, which is yet another challenge.
I've long since given up finding a useful solution, and then someone pointed me to the startup Frozen Event - they just launched their service in beta, but holy dogs, is it head and shoulders above anything else I've seen in the field.
As a photographer, you can simply upload your photos to an event, and then users can browse through them, and buy the images they like.
It's bloody clever, and I reckon if you do events every now and again, it's well worth keeping an eye on 'em! There's a pretty decent blog as well, which seems to focus on events photography specifically.
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Comments
Have you tried Smugmug? We have been using them now for a year with great success. Very worth looking into.
Just looked at the site Frozen Event. Not good. Smugmug is so much better. Frozen event is not doing anything to promote your event. Neither does Smugmug. However it is a much classier site with many other perks. It's the most professional way to go. There is nothing better.
I don't know where you live, but overhere in the Netherlands we've had a similar service called oypo.nl for over 5 years now.. It lets you even sell your pictures (and other types of prints) from your own website.
Disclaimer. I own, designed and build Frozen Event
Joe, Frozen Event does in fact have a few techniques to promote the events photos. I haven't publicised it yet as I don't have much raw data showing how successful it is, and don't want to make claims that later turn out to be false. Having said that the few bits of data I have show that several times as many sales are made using Frozen Event compared to not using it at all. Keep an eye on my blog and I will post more details when I am more sure of them
Reinoud: Thanks, for mentioning Oypo, I know a few photographers who use (and like them)
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