Pixiq

When the Fujifilm X100 was announced last year, there was a great deal of oohing and aahing over its deliciously retrotastic design - and I dare say some serious drooling not just over its looks but its spec as well. The things sold like absolute hot cakes, so much so that production could scarcely keep pace with demand, and they've picked up a slew of awards at various ceremonies including TIPA, EISA, and Camera GP2011. Now Fuji can preen itself that tiny bit more as the X100 has just added the iF Product Design Award for the 2012 season to its burgeoning trophy cabinet.

The iF Product Design Awards have been going since 1953 and are one of the most prestigious in the industry. (Or so I'm told, I don't tend to get many invites to product design awards ceremonies.) The iF Awards cover products and designs across a broad sweep of areas, not just photography, but the judging criteria are the same: design quality, finish, choice of materials, environmental impact, degree of innovation, functionality and ergonomics.

The X100 now goes forward to be judged in the iF Design’s 100 Gold Award winners, to be announced on 10 February 2012.

I don't think that this is anything to be sneezed at. And definitely don't sneeze over your X100, if you're lucky enough to have one.