Another day, another photo-sharing website
I’m intrigued: just how many photo-sharing websites can the market bear? Today, the answer is ‘At least one more.’ Or so Olympus thinks, anyway. It has just announced details of its latest addition to the mix. It’s called [ib on the net]. Obviously Olympus’ marketing peeps were so convinced that we’d be bowled over by all the lovely functions offered by the site that a catchy name was just not that important. We’d better look at what it can do then, shouldn’t we?
The idea is that you should be able to take your photos, then upload them to the site, share them, store them, and print them in one streamlined process. So far, so good. What’s more, a group of people can upload their photos to one shared area: when you celebrate your niece’s third birthday everyone at the party can share and see their photos in one place. And a photo book can be made from everyone’s pictures, not just yours. That’s rather dandy.
Right now, it, okay, [ib on the net], offers 2GB of free storage, but it’s in beta and it is only available to people in the USA or Japan. That means I’ll continue to use other photo-sharing sites if I want to use my photos creatively. Who knows how it is going to alter. Maybe I’m just being cynical, but I can’t see it taking over the world quite yet. What do you guys think? Have Olympus hit on something here, or are there enough means to share, store, and print your pictures?
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Comments
I think the Olympuses of the world would probably be better off just teaming up with Flickr et al instead of doing stuff like this, but hey, it's their money...
I guess that they must've identified a market somewhere. But it isn't as if people who've built up large Flickr galleries and followings are suddenly about to decamp. And if you want to print stuff, most of the big names can import your images from Flickr or wherever directly. No. I don't really get it, either.
They are probably trying to provide a service for people who recognise - and trust - their brand.
Cynical ideas that occur to me: There's the free advertising involved, with people who use their cameras having pictures on the site (it shows what the average user can do). Plus it's easier to sell cameras to people if you have them in one place. It's also a community building exercise: Olympus goes from being "those people who make cameras" to "those people whose place I hang out at online".
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