Micro-stock: will it survive?

From passion to Paycheck, from Nicole S. Young explores the do's and don'ts of micro-stock photography

microstock1.jpg (micro)STOCK: From Passion to Paycheck by Nicole S. Young is a jam-packed guide to producing, managing, and marketing your photographs for digital distribution on the micro-stock market.

Let me begin this by the end. The author of this new edition from Craft & Vision has written an interesting book that is supported by the “case studies” of a few photographers living on micro-stock (only photographers from iStock, what can be misleading, though, in terms of the global market). But close to the very end of the eBook, the author asks if micro-stock is here to stay… and from her own words I would say no.

Nicole S. Young admits that “with new photographers joining daily and the industry getting more and more competitive, it’s possible that, as a whole, micro-stock is sustainable, but it’s definitely getting more difficult for new, individual contributors to make a living.”

microstock3.jpgWishfull thinking perhaps, but more competition does mean lower prices – and from magazines to the general buyer the concept that digital photography is “free” or “almost free” is, somehow, a growing idea – so I don’t see how this business model can survive. That is the reason why Rights Managed stock agencies and photographers that prefer that way of selling their work have been opposed to this market tendency introduced in early 2000.

With more and more people trying their chance, just because they have a digital camera and some spare time from their real jobs (and yes, a lot of them do have the vision to do great photographs, the problem is that they’re doing it for cents and expecting to sell thousands to make money), life will become more and more difficult for those that need to do a living on photography. Even those that have been following the micro-stock path on a professional basis. It’s a jungle out there, and it’s not getting better.

Anyway, this book is an interesting reading (and you may not agree with me...) and helps you to not hide your head in the sand. Understanding the market can help you to decide what to do… or not to do. But the information is valuable.

There is a lot more to stock photography than uploading a bunch of pictures and hoping for the best. Nicole shares her industry experience and knowledge to help you better navigate the rules, procedures, and best practices to creating quality, useful imagery for the micro-stock market. She explains how to build and deliver on a successful portfolio concept, takes the mystery out of the different types of stock, like rights-managed (RM) and royalty-free (RF), and shares the ins/outs of licensing and releases.

And it doesn't stop there! She interviews four successful stock photographers and illustrates how others are making the big bucks online. If you're looking to grow your revenue through digital sales then building a successful micro-stock business is a great way to do it!

Nicole S. Young is a full-time photographer and author specializing in commercial stock photography. She's is an accredited Adobe Certified Expert (ACE) in Photoshop CS5 and is a Help Desk Specialist with the National Association of Photoshop Professionals. She is also the author of two print books Canon 7D: From Snapshots to Great Shots and EOS Canon 60D: From Snapshots to Great Shots.

(micro)STOCK: From Passion to Paycheck is available now as a downloadable PDF for just $5USD.

For the first five days only, if you use the promotional code MICRO4 when you checkout, you can have the PDF version of (micro)STOCK for only $4 OR use the code MICRO20 to get 20% off when you buy 5 or more PDF ebooks from the Craft & Vision collection. These codes expire at 11:59pm PST June 11, 2011.

 

Comments

First of all, let me be open and honest. I haven't read Nicole's book, although from the quality of the imagery above, it looks very well produced. The issue of Microstock destroying the livelihood of full time photographers is only part of the picture. I'm sure it has made a tremendous dent in the earning power of the middle tier full time photographers (perhaps the top tier will continue to command a premium?), but it has opened up an enormous market for part time (dare I say amateur?) photographers who had no access to the market in the past. Are all their images as good as the traditional stock market - absolutely not, but there are many high quality images being produced and sold, hopefully some of mine count among them!

Most of these new photographers won't make a full time living from microstock. But, in many parts of the world, the $800 a month that I make from my images is probably a pretty good income, and microstock is a global opportunity. I for one am very grateful for the opportunity I now have to take more images, improve my technique, and get paid for my efforts.

Unlike many of the books about microstock, I have also written a book aimed at a different market - what are the simple tips and tricks to are needed to get started in the industry. Most of us aren't going to produce the high production value images shown above, but we can still produce saleable shots and I aim to explain how to get the best out of them in my eBook - Getting Started in Stock

Steve

Just an update. I've now published edition 2 of my eBook, which has added new chapters on the latest stock agencies, advanced keywording skills, equipment required, and a general updating with another years worth of lessons learned!

The book is also available on the Apple store, as well as from Amazon and, of course, from my own website.

Steve

The issue here isn't micro stock.

It is what a lot of westerners with their heads in the sand about the 1960's living on forever.

This is about the fact that some jobs should NOT be done by westerners and are a waste of money if done so. They are the realm now of developing economies.

We can list beside photography for commercial purposes;

- Base IT/Desktop Support/ Programming
- Car manufacturer
- Clerical Duties
- Dentistry/Xray/Medical imaging
- Banking
- General factory production

Instead of fighting change - much like previous industrial revolutions people just need to move onto different endeavours. Like building knowledge economies, developing new IP be it in tech, medicine, pharmacology, space, whatever.

We are better equipped in the west with our education and health systems and opportunities that we should be doing more with those advantage - opportunity wise that doing what is comparatively low or middle skilled work as a few I detailed above.

Some may not agree with what I am saying - but it is the truth. I lived in China for 10 years and own a startup there. I know what the pointy end of the stick looks like for educated white people facing the reality of natural selection in this era of technology and shrinking gaps between the developed and developing countries of the world.

Cheers,
RF.

Richard

Wow - I didn't see that coming!

However, I think you are right. The rise of digitalization and the connectivity provided by the Internet pretty much means that jobs that were once physically based can be carried out anywhere in the world. In a previous post somewhere I mentioned the traditional way of getting great photos in Patagonia - fly a photographer there for a few weeks and get back some great, but expensive images. What happens now - someone in Patagonia with a reasonable camera captures images that are not just as good, but acceptable for the need, and uploads them for the buyers to use.

I don't think we are disagreeing though - I think it is extremely hard for someone to start now in Microstock and generate the high incomes that are reported in the book we started commenting on. I do think it is possible to start now and build a paying hobby (at least in US income terms) and a passable salary (in many countries of the world). That is the objective of my book.

Steve

Post new comment

Pixiq on Facebook

Join the 10162 Pixiq fans on Facebook

Share

  • Share

Subscribe

Get weekly updates from Pixiq. Short, sweet, and always interesting.