Pixiq

Today so a lot of people take photographs for granted.  Part of the reason for this is because photographs have become so easy to take and the cost seems minimal.  The true cost is probably more than traditional photographs when we shot film because now you need a computer to see the images and your digital camera will not last as long as your old film camera.   With all the digital devices we have at our disposal it is also hard to remember what image is where.  Is it on your cell phone, ipad, digital camera or lost in a desk on a media card?

My family is probably typical of the way many people around the world handle their photographs these days, because a years worth of pictures can wind up on one digital card.  Those images may or may not be downloaded.  I have a fear that these images will be lost if not backed up properly.  Digital is a great way of capturing our memories and documenting our lives but we can't forget to perserve those memories in a tangible way.  

As a professional photographer we know the true value of photographs and have the responsibility to preserve our images to last forever.  Today take a moment and look at all the wonderful way you can perserve your memories with photo books like Shutterfly, a company that will make a tangible photo book from your images to have for all time.  I have given a few of these books away as gifts and it a powerful way to make a strong impression with your photography.  When you give the gift of photography in the form of a book the value of that gift grows stronger with every passing year.  The true value may not be realized for many years but the longer the book exists the more value is placed on it and your photography.

Here's another way to form a bond with your clients and promote and market yourself in a different way.  For years I have had my assistants shoot images "behind the scenes" from my photo assignments.  The images that become published in a magazine or billboard are what the public normally seems but my clients have the memory of the day and all that happend surrounding the shoot.  These memories are more precious that the image that becomes published.  This year I am working on making memory books from my behind the scenes images to give away as gifts for the holidays to my clients.   I believe these books will form a bond in a way that no promo card could ever do, and think of how much fun it will be to go down memory lane from your past shoots and assignments.  If you have never taken photographs behind the scenes of your jobs now is the time to start.  

Always dream big and have fun at the same time!

Instructional Photography Videos available at The Gallery Store.