Pixiq

Seeing as we love shooting in RAW (you are shooting in RAW, aren’t you?) and filming HD movies, we’re growing ever more hungry for high-capacity, high-speed memory. In an attempt to satisfy us, Sony has brought out three new ranges of SD memory cards. Essential is for those of us on a budget, Experience is the ‘value-added’ range, whilst Expert is the most expensive, but correspondingly high-spec, range.

You can buy Essential series memory cards in 2, 4 and 8GB capacities, which are being marketed for use in entry-level cameras or for storing music. Step up to the Experience cards and you can buy them to hold 32GB of information, which can be transferred at 15MB/second. Pretty good for your average dSLR user thinksme.

Want 20MB/second data transfer rates? Then you’ll be wanting the Expert range. They come in 8, 16, and 32GB capacities.

I’m quite liking the File Rescue HD software. It’s free to download and is compatible with Experience and Expert memory cards, used in conjunction with any make of camera. If you think you might’ve accidentally deleted or lost some images, it can recover up to 90% of them. Brilliant for the clutzes amongst us who manage to press delete by accident, or randomly disconnect things when transferring files.

And if that isn’t enough to sell them to you, they come in eco-friendly packaging. Does that mean it’ll be easy to get to them, then? It’s all very well having high-capacity memory, but if it is stuck in the packaging, it’s not altogether useful, is it?