The Linked Photographers’ Guide to Online Marketing and Social Media by Lindsay Adler and Rosh Sillars from Course Technology PTR; 1 edition (April 23, 2010)

About the Authors

Lindsay Adler is a professional portrait and fashion photographer. She is passionate about photography and enjoys creating surreal fashion editorials that allow her to take her dreams and fantasies and turn them into beautiful realities. Lindsay spends the majority of her time working on fashion editorials, running a portrait studio, and writing articles for a variety of publications. She is a regular contributor to “Popular Photography,” “Shutterbug Magazine” and “Apogee Photo.” Lindsay also teaches photography workshops and lectures at professional photography organizations, photo conferences and other international photo events. She has photographed in more than two dozen countries. Over the years, Lindsay has received many awards for her photography including Hearst awards for photojournalism and College Photographer of the Year awards for her fashion work. She has received honors or scholarships from the North American Nature Photography Association (NANPA), New York Women in Communications (NYWICI), and Syracuse University where she received her college degree.

Rosh Sillars is a photojournalist, magazine, and corporate photographer. He specializes in capturing images that tell a story, evoke an emotion or represent the subject in its natural context. Rosh is the owner of the creative representation firm, The Rosh Group, Inc., a firm representing commercial photographers and creative talent to the corporate and advertising communities. He contributes regularly as a staff and free-lance photographer for a number of newspapers and magazines and is the photojournalism instructor for Wayne State University, Detroit Michigan and photography instructor at University of Detroit Mercy. Rosh also serves on the board and is a past president of the Michigan Chapter of the American Society of Media Photographers. Throughout his 20 year career as a photographer, Rosh has photographed presidents, pro and amateur athletes, pop stars and local heroes and has earned numerous awards and accolades for his photography. In 2006 he was named Michigan Meetings and Events Magazine “Best Of” event photographer.

About the Book

Social media is the heart and soul of this book for photographers. In an age of information overload it’s becoming more and more imperative that photographers learn how to communicate and market their ideas and work though the various social media platforms around the Internet. The Linked Photographer’s Guide to Online Marketing and Social Media is a resource for amateur and professional photographers to build and harness their online media presence.

The authors take you through an introduction, which is key, to social media and online marketing. They ask the question “Why Social Networking?” and answer it with flying colors. Yes you do need to know this stuff if you plan on being a successful photographer in today’s age. They’ll walk you through personal branding and communication while explaining some of the strange verbiage that comes with the territory.

The book can be a bit technical but this is a technical subject matter. You need to learn what attribution and meta data means to your success in this endeavor. You’ll learn why commenting and following work to build your profile.

The authors walk you through setting up your website and adding a blog as well as how to interact with your target audience in the spaces your audience occupy. Do you need to use facebook or Twitter? The Linked Photographer’s Guide to Online Marketing and Social Media will help you answer that question.

With a slew of wonderful examples from some notable photographers who are using social media with great success and an abundance of resources it’s hard not to recommend this book to every photographer today.

The Best

The chapters on Twitter and facebook will have you working either or both of those networks to your advantage as a photographer. The authors go through great detail in explaining why and how to use each service.

Lindsay and Rosh do a great job of working you, often step-by-step, on how to set up your website as a destination for all of your social networking. It’s a method that most of us who have been doing this for years had to work out on our own. I wish I had this book as a resource when I started to build my online presence.

Conlcusion

Simple. If you are a photographer and have an online presence (or plan to start one) of any sort you should buy this book.

Think you’ve got it all figured out when it comes to marketing your photography online? I’m willing to bet that this book has enough gems and insight to set your social media efforts into hyper drive.

Haven’t started working on your online presence yet? What are you waiting for? Get a copy of The Linked Photographers’ Guide to Online Marketing and Social Media [Amazon] because we’re giving it a

5 out of 5!