"What The Jiminy Christmas Are You Taking a Photo Of?!?!?!"
You are approached by a complete stranger with a look of pure incredulity etched across their stupid face – “Um, excuse me, what are you taking a photo of?!!???!”
“Uh, well, I’m taking a photo of this wall”
“Why?!?!?! Why would you want to take a photo of that wall?!!”
“I dunno – I like the textures and the brick work”
“…..are you a terrorist?”
Pointless Conversation With Stranger, Take Two
“Um, excuse me, what are you taking a photo of?!!???!”
“How many times have you been to the toilet today? Are you feeling regular? Need more bran?”
“I beg your pardon?!”
“Oh, well I just figured that seeing as you’re fine with approaching complete strangers and brazenly poking your nose into their day to day life, you wouldn’t mind me throwing a couple of questions back your way”
Pointless Conversation With Man Who Owns High-Vis Jacket
“I’m sorry sir but I’m going to have to ask you to put that camera away”
“Why? I’m allowed to take photographs in a public place”
“Now don’t make me talk into my little radio thing”
“What about those people with compacts? They’re taking photos”
“…..erm….please put the camera away sir”
“I don’t see how that’s diff…”
*man begins to talk into little radio thing*
“sigh”
Pointless Conversation With Man Who Owns High-Vis Jacket, Take Two
“I’m sorry sir but I’m going to have to ask you to put that camera away”
“What seems to be the problem, pseudo-officer?”
“Well that camera looks like a professional one or something, so you probably have some kind of terrorist or illegal money making agenda. You know something? I don’t even know myself! Ain’t that somethin’?! Now put that camera away”
(you remove the large hotshoe flashgun from your camera)
“Huh? Where did he go? Excuse me sir, have you seen a man with one of those professional, up-to-no-good type cameras around here?”
Email Conversation With Potential Business Customer
Dear Gareth,
We here at Corporation Corporations love your photos. We feel they really capture the ethos and corporate direction behind our new advertising campaign – “We Are Stuffy Robot People Who Enjoy Using Made Up Words”. Could we possibly liaiseise and actionate a request to utilise your images for our advertiseination strategemator? We would like unlimited rights to 200 of your images forever and ever and ever and ever.
By way of payment, we clubbed together and have come up with the tantalising offer of half a packet of Chewits only briefly sat on by Kevin (our Chief Exec) and a pirated copy of Dirty Dancing.
Please let us know if you agree to this as soon as possible. Otherwise, we’ll probably just bully some poor new photographer with lots of talent but no idea of what he should be charging into giving us his work for free, throwing out the classic “it’ll be good exposure for you” line, the “exposure” being “hey everyone, this guy gives you his stuff for free!”.
Kind Regards,
Business McMickeytake.
Sound Familiar?
Everywhere I look, it seems that photography, despite its ubiquitous, omnipresent nature, is held in a shockingly low regard in many respects. I’m aware that it’s not as simple as that but there are many instances where the inherent ignorance of photography and its worth really stand out. News items often crop up, detailing incidents where images have been used without the photographer’s consent, sometimes with full knowledge of the copyright breach, sometimes without. Either way, it shows a disregard for the value of photography and the photographer. I’m not saying it never happens, but how often do you hear of copyright theft of works of art using other media? Nowhere near as often. There are, of course, other factors in place here, such as the ease of distribution of photography compared to (some) other art forms: maybe the digital age of photography and the Internet has increased the immediate availability, accessibility and sheer volume of photographs so dramatically that people feel that nicking off with this one image from thousands upon thousands won’t really matter.
The ease of sharing, creating, editing and distributing images that digital has brought is, then, something of a double-edged sword. However, at the heart of it all, I feel that general ignorance and a low opinion of photography is at the heart of the problem.
Widely Held View #1: Expensive Camera = Great Photographs
People think photography is easy: you can see it in the stock responses and reactions to a variety of situations. Again, I appreciate there are shades of grey to this, and not everyone is interested in photography – that’s fine, of course – but let’s look at weddings. I’ve experienced the situation where people think that they don’t need to get a wedding photographer in, because they have a friend with a DSLR. They are of the opinion that it is the camera itself that is allowing for such fantastic images to be captured, not the skill of the photographer. Now, I don’t do weddings, but I am sometimes asked as a favour to take photographs at a wedding. I’m perfectly happy to do this, I may even enjoy it, but I always tell them to hire an actual, proper wedding photographer. I don’t do wedding photography, so it would be a silly idea to book someone who didn’t have the experience (which brings me to my second point).
Widely Held View #2: If You Are A Photographer, You Are An Expert At Photographing Everything
There is this fallacy that if you’re proficient and able in one area of photography, then you can do ‘em all. This is again indicative of the general view held of photography – the idea that it’s not very diverse, that it’s easy to master. Although this seems like a more innocent presumption than some of the others, it fuels the ignorance and reinforces the idea that anyone can do this. Yes, anyone can take a photograph, but not everyone can take a good photograph.
Widely Held View #3: If You’re Photographing in a Public Place and Not Using a Compact, You’re a Terrorist or Weirdy Man / Woman
This also goes for choice of subject. You’ll get enough rolling eyes and presumptions that you’re a tourist just from photographing a landmark (plus possible infuriating hassle from Captain High-Vis), but start photographing a park bench or a grid or the texture on a wall and you’re regarded as a mental man or someone documenting possible ways to burrow into Buckingham Palace to explode the Queen’s Corgis. Oh and god have mercy on your soul should you decide to crouch to take a photograph. What sort of rabid, dribbling nutbox crouches to take a photo?
Widely Held View #4: A Photographer’s Time, Effort, Ability and Product are Not Worth Paying For
Despite the mild irritation of the other widely held views and the poor public attitude they highlight, this is the one that is a real problem. Regardless of the area of photography you work in (I mean, they’re all the same anyway, right?), I imagine you will have encountered this problem on a number of occasions, and probably still do encounter it. Personally, I have one or two stand out moments. I remember someone phoning to enquire about getting some actor headshots done. When given a price, they were astonished, hostile even, and stated that they had been quoted £50 elsewhere. So that’s about 2% of the cost of the equipment used, before my actual time and ability are taken into account. I just replied with “ok” and waited for the phone call to end.
I constantly hear about my peers, contacts and friends involved in photography being offered next to nothing (if anything at all) for use of their images in some advertising campaign or for use in promoting an event of some kind. When refused, the potential customer tends to get genuinely annoyed by this, like they’re turning down a stonking deal. They then proceed to use some poor sucker’s work for free, because they bought the “it’ll give you good exposure” line.
Too Long Didn’t Read
If you take anything away from this slightly manic rant (maybe I shouldn’t drink so much coffee in the mornings) please take away this. I’m pretty sure I’ve said it on Small Aperture before but, to be honest, I don’t think it can be said enough. I’m thinking of tattooing it onto my forehead, or having it pumped out of giant speakers across the entire planet, or beamed into people’s brains via satellite (NASA still haven’t got back to me on that one, I must chase them up).
The message is simple – do not sell your work for peanuts. Do not let it go for free. The less you value your work, the less photography is valued. If you work cheap, it affects all of us.
If we all stood up and requested a decent price for our images and refused to work for free, the value of what we do would increase. Furthermore, people might actually start paying attention to the quality of the images on offer if they had to part with a noticeable amount of cash.
If they don’t want to pay you for your time, you don’t do it. There are areas of photography and assignments that I love doing that I’ve had to turn down, because I won’t do it for free. Sadly, this leads to someone else stepping in and doing a lacklustre job for free. In that instance, I don’t blame the customer, I blame the photographer: you are driving the market down.
What Do You Think?
Admittedly I went off on one a bit there. My ultimate purpose for this article was to get some opinions together – what do you think is the major cause of this dim view of photography many seem to hold in today’s climate? Is it the saturation of the market? Is it the availability of professional equipment? Is the Internet to blame? Am I being overly sensitive? Am I flat out wrong and should hang my head in shame like a silly monkey man? Let’s get the chatter going – we want to hear what you think.
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Comments
It's all true but you missed one. If you take a photograph anywhere within 50 square kilometres of a fully dressed child you are, by definition, some sort of perverted kiddy fiddler and should be tarred and feathered, flogged, and chemically castrated. And that's for a first offence!
I agree with what you have said here, and have the same rants too
I think one of the main issues with the digital age is, that so many people have a camera and think they can take a picture, I am a pro portrait / wedding photographer so it is my main (only) source of income and charge a resonable amount for my work, I have noticed that people who have a salary from a company come along and charge £20 for an hrs portrait session (for pocket money basically) - how are pro photographers supposed to compete with that?
I read the whole thing (was not TLDR) and it was a great read. I agree with everything. Being new to photography I am amazed at how cheap people are.
Thanks for chiming in people, enjoying all these comments. Ben, to answer your rhetorical question with an actual answer - you compete by using quality, by offering something different and unique that people respect and recognise the quality of. It's about educating the customer and, unfortunately, that sometimes means turning work away.
I'm not saying everyone comes back, because they don't, but the ones that do come back tell others, and those others tell other other others (is that too many "others"es?). Then you're being booked because you're good, not because you're cheap.
I just want to add, although I went on a bit of a employment-themed rant, I'm genuinely curious as to why photography has so much ignorance and disapproval floating around it, not just in the area of getting people to part with their money.
Interesting post which I was agreeing with until you got on to money and charging people. "Do not sell your work for peanuts. Do not let it go for free" - why shouldn't I? I take photo's because I enjoy it as a hobby and I want to learn and become as good as I can be (that's why I read sites like this one) and I don't value my photographs in monetry terms. If someone wants to use them, then I'm happy because there must be something they appreciate about them. If they want to pay me, then great, if they don't then I don't care, if the only thing they appreciate is that they're free I still don't care. I don't value my work any less because of it.
"If you work cheap, it affects all of us." So, photography is your business, does that mean I shouldn't share the results of my hobby? Distinguish yourself with your tallent, professionalisum and creativity. I work in Software Development, but I'm not going to go round telling all software developers contributing to open source (free) projects to stop because they hurt my earning potential and they certainly don't seem to be putting Apple, Microsoft, Oracle etc. out of business.
The key difference here is that Apple, Google, Microsoft, and Oracle are huge corporations that aren't likely to go out of business any time soon. Photographers are usually individuals; you cannot compare a one-man-band with a turn-over of a few thousand a year to multi-million pound companies. And the simple fact is that photographers provide a service for which they deserve to be paid. By offering services for free, you hurt the industry and devalue the genre as a whole. You might not value your work any less because you don't place any monetary value on it, but the people to whom you have just given your work value it less, and they'll value other photographers' work less as a consequence.
Fair point about not comparing major corporations to one man bands, how about comparing the thousands of IT contractors? Would you tell my dad not help me with diy because it takes money away from the trades men?
By refering to photography as an "industry", I assume you're talking about the professional photographers; the economic/comercial side of photography. If Amatuers/Hobbists are hurting the "industry" by not requiring people to pay for there images, it's because the professionals aren't doing enough to distinguish themselves. I think if the professional photography industry has to resort to asking amatures to stop giving away there photos, it's a sign that the profession industry is failing and needs to have a look at itself.
Bushy my dear boy, we can chuck out metaphors all day long, but they don't get to the heart of the problem. Look, here's one from me - if you popped into work one morning and your right honourable employers said to you "I'm sorry, we can't pay you anymore because we found a software developer who is happy to do it for free. I know you're excellent at bug fixing and keeping the code nice and efficient but, y'know, you want money for it and everything", what would you do? Would you say "oh that's fine - my own sense of satisfaction is reward enough for my 35 hours a week"?
Of course, this isn't a fair comparison to make, because we're talking about different industries (yes, photography is an "industry") which is why your DIY and Software Developments comparisons don't work.
To continue on the methapor joyride, I feel like you feel that the pro photographers are having a house party and when you knock on the door, you're met with a look of disdain and "can I help you?" before the door is slammed in your face, leaving you to peek inside through the window angrily whilst everyone dances and laughs, telling hilarious anecdotes about invoices.
This is not the culture I'm trying to promote with this post: it's not "Us VS Them" - if you are a photographer, I include you and stand on your side in this rant, regardless of whether photography is your full time job or your hobby. The door of the party is open, Bushy, and I'm stood at the entrance, smiling and handing you a cool glass of beer. Come inside, we're doing shots soon. Get it? Shots?
I also love photography and the true value of my work is in how good I think it is and how I can improve, our opinions and approaches to photography are one and the same there. I am not a soulless, money making photobot. In fact, I love photography so much and it matters to me so much that, a few years ago, I straight up walked out on a well paid, secure job with prospects so that I could have more time to pursue my passion of photography - so that I could become the best photographer I could possibly be. I sat down with my manager, told them that, although this job is a good one and I'm grateful for the opportunities afforded to me, I'm not happy, because I want to be a photographer. And off I went.
So I may have said goodbye to a secure, steady salary but it means my whole job is photography. My whole, full time job. Which is brilliant. I did it because money really isn't important to me - it's caring about what I do that's important to me. Photography is amazing and I love it and I want to do it forever. But I can't do it forever if I can't make enough money to cover the bills and the mortgage, so yes, it does bother me when I'm undercut by someone giving work away for free, and for no reason. I don't mind being turned down in favour of someone else's work, just so long as they actually charge for it. I would argue that the path I've taken indicates that I put a great deal of worth into the quality of my work and what I do. I'm not asking for money because I don't like photography and I just want money money money - I'm doing it because it's my job, and most people feel it's fair get paid for the job they do.
As for your quality argument, that is a completely untenable standpoint to take. If you let advertising companies and corporations have your work for free, they will take it. At the top is a man who only cares about spreadsheets and numbers. If he can make those numbers go down, he will. If Da Vinci popped up and asked for a few quid for the rights to use the Mona Lisa for an Oil of Olay advertising campaign, if Mr Skin McMoney had an offer of free material to use forever from someone else, regardless of quality, he would tweak Leo's 'tache, pull his silly hat over his eyes and tell him to stuff off out the door.
Man, I wish I could draw, because I'd be drawing that picture right now.
I read your post and totally understand and agree with most of it. I hate to be asked questions like"why are you taking a picture of a rock?". I actually make a point of telling folks that I don't take photos of people, usually right after they start gushing about how nice my shots are. They assume that because you have a collection of fairly nice photos, you must be able to photograph a wedding. I stink at photographing people. I do a much better job with rocks.
Your views on how photographers that sell their services and product for cheap may be undermining others were interesting. I never thought of it from that perspective. Not sure I agree fully but it was good food for thought.
I think several things contribute to the undervaluing of photography these days. First people just take photographs for granted because they are now all around us. Much more a part of everyday life than say a hundred years ago or even in Ansel Adams' time. It is not widely understood that knowledge ,skill and work goes into producing a good photo.
Secondly almost anyone in Western civilisation can now own a camera, take a picture and develop it for little cost, relative to even twenty years ago. Blame the advent of the point-and-shoot digital camera, home photo printers and the mobile phone camera. We have had amateur-type cameras for decades (since the Brownie, if you think about it) but you always had to buy film and then pay someone to develop it. Unless you knew what to do and then you were faced with the cost and logistics of setting up a home lab. Not anymore. Therefore, we think this is easy, anyone can do this.
Thirdly the internet - people take a shot of anything they like and 2 seconds later it is on Facebook for the enjoyment (often dubious) of millions of people. Photo albums used to be on your coffee table or in your purse or wallet. You had to physically show people you came into contact with. Now you still make the decision to share a photo- when you post it Facebook or Flickr or email you entire inbox- but the number people that can access it and the ease with which they do so is much greater. This, together with the ready availability of cameras, leads to another issue- people don't think about what the photo looks like before they put it out there.
So cameras are more accessible, photos are easier to share, if you want to it is much less complicated to print a photo and everyone thinks that any crappy photo can be put into public domain. But the technical aspects of what makes a good photo have not changed (composition, lighting, post-processing) and this knowledge is still as uncommon as ever. The difference is now, people THINK its simple.
So when the professional photographer charges for his services, the potential client thinks to themselves "Why does this chap want so much money? Its not that hard, anyone with a camera can do it and it not that expensive, my brother in Taiwan printed all his Christmas photos at home on his laser printer. This guy is trying to rip me off!"
I love photography and at the end of the day it is good that it is more accessible, that more people can enjoy taking and sharing photos. But its been a something of double-edged sword to the discipline itself.
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